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”Samhällsmatchen” is Swedish top-flight football club Hammarby’s programme for CSR work in the community.

Samhällsmatchen can be described as the game off the pitch – what Hammarby as a football club can do to identify and adress challenges in society and improve everyday life of citizens in the community.

Pack Train assists Hammarby with strategy, packaging and visual presentation in order to increase the property’s sponsorship revenue. 

Visit to learn more (site in Swedish).